According to the most recent data released by the Virginia Tourism Corporation (VTC), visitor spending for Orange County exceeded $57.6 million in 2024, a 6% increase compared to 2023. During the same time frame, tourism-supported jobs in Orange totaled 520, while local tourism-related local taxes were $2.5 million. These statistics indicate a strong and growing tourism industry in Orange County. Orange County’s numbers reflected trends at the state level. Virginia generated $35.1 billion in visitor spending in 2024, an increase of 5.4% from 2023. The tourism industry in Virginia directly supported over 224,000 jobs in 2024, as visitor-facing industries accounted for more than 5% of all jobs in Virginia last year. “Orange County’s tourism success is rooted in the stories we preserve and the experiences we share. As we prepare to commemorate America’s 250th anniversary, our historic sites and cultural landmarks are drawing increased attention from visitors eager to connect with the past in meaningful ways. At the same time, our vibrant wineries, scenic landscapes, and locally owned businesses offer modern-day appeal that complement our heritage,” said Julie Perry, Director of Economic Development & Tourism. “Tourism here isn’t just economic—it’s a celebration of legacy and lifestyle, and we’re proud to see that reflected in growing visitor engagement,” she added. Orange County Visitor Spending Exceeds $57.6 Million In 2024 By: Orange County Communications Department
For more information about Tourism in Orange County, contact Julie Perry, Director of Economic Development and Tourism, at jperry@orangecountyva.gov, or (540) 661-5324.
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